Kód: 05127448
Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experienc ... celý popis
47.26 €
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Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
47.26 €
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