Code: 04083433
Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
by Avinash Kaushik
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It ... more
- Language:
English - Binding: Paperback
- Number of pages: 512
Publisher: John Wiley & Sons Inc, 2009
- More about this
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Book synopsis
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Book details
Book category Knihy po anglicky Computing & information technology Computer science
30.17 €
- Full title: Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
- Author: Avinash Kaushik
- Language: English
- Binding: Paperback
- Number of pages: 512
- EAN: 9780470529393
- ISBN: 0470529393
- ID: 04083433
- Publisher: John Wiley & Sons Inc
- Weight: 746 g
- Dimensions: 235 × 237 × 33 mm
- Date of publishing: 27. October 2009
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