Kód: 09294862
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth underst ... celý popis
38.11 €
Bežne: 44.88 €
Ušetríte 6.76 €
Nákupom získate 96 bodov
The banking sector is undergoing a process of fundamental transformation - mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century's banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the 'Zurich model for a customer-centered business models' enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process.§
Zaradenie knihy Knihy po anglicky Lifestyle, sport & leisure Transport: general interest Road & motor vehicles: general interest
38.11 €
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