Kód: 01560490
B2B Brand Management
Autor Philip Kotler, Waldemar Pfoertsch, Ines Michi
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 357
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2006
- Viac informácií o knihe
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Anotácia knihy
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Parametre knihy
Zaradenie knihy Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
67.69 €
- Celý názov: B2B Brand Management
- Autor: Philip Kotler, Waldemar Pfoertsch, Ines Michi
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 357
- EAN: 9783540253600
- ISBN: 3540253602
- ID: 01560490
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 714 g
- Rozmery: 243 × 240 × 31 mm
- Dátum vydania: 17. August 2006
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