Code: 19698893
Experiential Marketing
by Wided Batat
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework ... more
- Language:
English - Binding: Paperback
- Number of pages: 302
Publisher: Taylor & Francis Ltd, 2019
- More about this
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Book synopsis
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past an
Book details
Book category Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
64.46 €
- Full title: Experiential Marketing
- Author: Wided Batat
- Language: English
- Binding: Paperback
- Number of pages: 302
- EAN: 9781138293168
- ISBN: 9781138293168
- ID: 19698893
- Publisher: Taylor & Francis Ltd
- Weight: 464 g
- Dimensions: 155 × 231 × 25 mm
- Date of publishing: 18. January 2019
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