Advances in Electronic Marketing / Najlacnejšie knihy
Advances in Electronic Marketing

Code: 08752289

Advances in Electronic Marketing

by Irvine Clarke, Theresa Flaherty

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/techno ... more

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Book synopsis

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. This book examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

100.32 €

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