Code: 04036256

Advertising: A Very Short Introduction

Name: Advertising: A Very Short Introduction
Brand: Oxford University Press
SKU: 04036256
Price: 10.13 EUR
Availability: InStock
Author: Winston Fletcher
ISBN: 9780199568925

by Winston Fletcher

Explains the role of advertising in commerce and industry, in society and in the media, and explores the ways in which campaigns work (or fail to work).

Language: English
Binding: Paperback
Number of pages: 160
Publisher: Oxford University Press, 2010
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Book synopsis

Explains the role of advertising in commerce and industry, in society and in the media, and explores the ways in which campaigns work (or fail to work).