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Book synopsis

Aerospace Marketing Management is a marketing manual devoted to: §-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, §-the space sector: suppliers, integrators, and service providers. §It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: §-e-procurement for the purchase strategy, §-interactive communication with websites, §-e-ticketing for the airlines to reach final consumers. §

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Aerospace Marketing Management
• Subtitle: Manufacturers · OEM · Airlines · Airports · Satellites · Launchers
• Author: Philippe Malaval, Christophe Bénaroya
• Language: English
• Binding: Paperback
• Number of pages: 536
• EAN: 9781461353775
• ISBN: 1461353777
• ID: 06796335
• Publisher: Springer-Verlag New York Inc.
• Weight: 848 g
• Dimensions: 235 × 155 × 30 mm
• Date of publishing: 13. October 2012

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