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Book synopsis

"Brand Bible" is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Brand Bible
• Author: Debbie Millman
• Language: English
• Binding: Hardback
• Number of pages: 312
• EAN: 9781592537266
• ISBN: 159253726X
• ID: 04433411
• Publisher: Rockport
• Weight: 1055 g
• Dimensions: 241 × 243 × 24 mm
• Date of publishing: 01. February 2012

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