Code: 06505659
Brand Positioning
by Subroto Sengupta
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers ... more
- Language:
English - Binding: Paperback
- Number of pages: 316
Publisher: McGraw-Hill Education - Europe, 2004
- More about this
20.02 €
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Book synopsis
Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
20.02 €
- Full title: Brand Positioning
- Subtitle: Strategies for Competitive Advantage
- Author: Subroto Sengupta
- Language: English
- Binding: Paperback
- Number of pages: 316
- EAN: 9780070581593
- ISBN: 9780070581593
- ID: 06505659
- Publisher: McGraw-Hill Education - Europe
- Weight: 508 g
- Dimensions: 228 × 151 × 19 mm
- Date of publishing: 01. July 2004
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