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Book synopsis

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. From Adidas to Zippo, we're guided through a gallery of some of the world's best-known names and given a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, "Brand Success" is a great resource for brand managers, marketers and students. For the rest of us, it's simply a great read.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Brand Success
• Author: Matt Haig
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9780749462871
• ISBN: 0749462876
• ID: 04366179
• Publisher: Kogan Page Ltd
• Weight: 386 g
• Dimensions: 213 × 141 × 18 mm
• Date of publishing: 03. May 2011

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