Code: 06310326
Branding and Sustainable Competitive Advantage
by Avinash Kapoor, Chinmaya Kulshrestha
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be du ... more
- Language:
English - Binding: Hardback
- Number of pages: 294
Publisher: Business Science Reference, 2012
- More about this
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Book synopsis
Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that stro
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
218.26 €
- Full title: Branding and Sustainable Competitive Advantage
- Subtitle: Building Virtual Presence
- Author: Avinash Kapoor, Chinmaya Kulshrestha
- Language: English
- Binding: Hardback
- Number of pages: 294
- EAN: 9781613501719
- ISBN: 9781613501719
- ID: 06310326
- Publisher: Business Science Reference
- Weight: 1012 g
- Dimensions: 286 × 221 × 21 mm
- Date of publishing: 15. November 2012
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