You might also like

More about Cause-Related Marketing

• Book details
• Synopsis
• Trending among others

You get 227 loyalty points

Book synopsis

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom. 

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Cause-Related Marketing
• Subtitle: Case Studies From a Global Perspective
• Author: M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Helena M. Alves
• Language: English
• Binding: Paperback
• Number of pages: 435
• EAN: 9783030654573
• ID: 38812480
• Publisher: Springer Nature Switzerland AG
• Weight: 823 g
• Dimensions: 235 × 155 × 24 mm
• Date of publishing: 29. March 2022

Trending among others

---

---

---