Code: 08146505
Consumer Behavior: Building Marketing Strategy
by Roger J Best
Provides students with a usable, strategic understanding of consumer behavior. This book helps students to understand the business application of the principles being discussed while integrating strategy-based examples, and applic ... more
- Language:
English - Binding: Hardback
- Number of pages: 816
Publisher: McGraw-Hill, 2015
- More about this
277.89 €
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Book synopsis
Provides students with a usable, strategic understanding of consumer behavior. This book helps students to understand the business application of the principles being discussed while integrating strategy-based examples, and application.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
277.89 €
- Full title: Consumer Behavior: Building Marketing Strategy
- Author: Roger J Best
- Language: English
- Binding: Hardback
- Number of pages: 816
- EAN: 9781259232541
- ISBN: 9781259232541
- ID: 08146505
- Publisher: McGraw-Hill
- Weight: 1486 g
- Dimensions: 213 × 263 × 31 mm
- Date of publishing: 01. September 2015
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