Code: 06320729
Crafting Customer Value
by Peter Duchessi
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstr ... more
- Language:
English - Binding: Paperback
- Number of pages: 193
Publisher: Purdue University Press, 2004
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Book synopsis
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
22.55 €
- Full title: Crafting Customer Value
- Subtitle: The Art and Science
- Author: Peter Duchessi
- Language: English
- Binding: Paperback
- Number of pages: 193
- EAN: 9781557533708
- ISBN: 9781557533708
- ID: 06320729
- Publisher: Purdue University Press
- Weight: 300 g
- Dimensions: 231 × 154 × 12 mm
- Date of publishing: 01. January 2004
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