Kód: 06320729
Crafting Customer Value
Autor Peter Duchessi
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstr ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 193
Nakladateľ: Purdue University Press, 2004
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Viac informácií o knihe Crafting Customer Value
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Anotácia knihy
Competitive forces in business reduce products and services to commodities over time, creating adverse consequences. Businesses are driven to reduce margins and lower profits while engaging in price competition. This text demonstrates how companies can avoid commoditization by delivering superior customer value with product and service benefits.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
22.58 €
- Celý názov: Crafting Customer Value
- Podnázov: The Art and Science
- Autor: Peter Duchessi
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 193
- EAN: 9781557533708
- ISBN: 9781557533708
- ID: 06320729
- Nakladateľ: Purdue University Press
- Hmotnosť: 300 g
- Rozmery: 231 × 154 × 12 mm
- Dátum vydania: 01. January 2004
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