Code: 01420373
Database Marketing
by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated throu ... more
- Language:
English - Binding: Paperback
- Number of pages: 872
Publisher: Springer-Verlag New York Inc., 2009
- More about this
138.40 €
Low in stock at our supplier
Shipping in 11 - 15 days
Potřebujete více kusů?Máte-li zájem o více kusů, prověřte, prosím, nejprve dostupnost titulu na naši zákaznické podpoře.
Add to wishlist
You might also like
-
Department of Truth, Volume 3: Free Country
16.16 € -24 % -
Harry Potter und der Stein der Weisen (Harry Potter 1)
10.09 € -
8 Rules of Love
21.21 € -25 % -
Piekło jest puste
10.30 € -21 % -
Persian Food
9.89 € -7 % -
Wicked Deep
10.09 € -29 % -
Planetino
18.78 € -13 % -
Clementine and the Family Meeting
6.56 € -24 % -
Čuvari tajne i Veliki izbavitelj
10.30 € -14 % -
Build Your Own Programming Language
95.67 € -2 % -
Itálie
5.24 € -14 % -
Power of Color
37.67 € -19 % -
Science of Energy
15.35 € -
Baglamas spielen leicht gemacht - Strassen nach Suden...
8.17 € -9 % -
Plato's Socrates as Narrator
65.46 € -
Generation Alpha
24.14 € -3 % -
DSGVO - BDSG - TDDDG
274.09 € -12 % -
Pilates-Based Movement for Menopause
59.80 € -
Semplicemente amami
20.50 € -
Herr von Ribbeck auf Ribbeck im Havelland
10.30 € -15 % -
Judge Dredd: The Cursed Earth
34.14 € -9 % -
Izrael Przewodnik praktyczny
9.99 € -23 % -
Anger Management for Parents Made Simple
14.74 € -25 % -
Mesteralvók viadala
8.58 € -13 % -
LACK COURS DE PIANO DE MELLE DIDI PRELUDES PIANO BOOK PIANO
31.01 € -
Modelling and Controlling of Behaviour for Autonomous Mobile Robots
51.62 € -7 % -
Kill the Company
41.11 € -9 % -
The Dragon Protector: A Gay Shifter Romance
13.23 € -6 % -
Handbook Railway Infrastructure
227.82 € -
L'homme qui était tombé dans une flaque
29.09 € -
La batalla por Stalingrado
12.42 € -
Paraguas Blanco
12.32 € -
Karma: Nature's Law of Justice
20.20 € -1 % -
PROVES PSICOPEDAGOGIQUES D'APRENENTATGES INSTRUMENTALS, 3 I 4 ESO
67.08 € -
Nocturna
54.45 € -
KI in Interaktiven Systemen - Lernende Woerterbucher und lehrende Kafer
13.53 € -10 % -
Algae and Cyanobacteria in Extreme Environments
308.04 € -7 % -
contrast
19.69 € -14 % -
Une Semaine de l'Histoire de Paris . Dedie Aux Parisiens
27.77 € -
Database Marketing
180.94 € -9 % -
Connecting Like Jesus
17.17 € -9 % -
Talking Thrush and Other Tales from India - Illustrated by W. Heath Robinson
23.83 € -1 % -
Applied Valuation
108.30 € -
Code of Federal Regulations Title 47, Telecommunication, Parts 20-39, 2019
48.08 € -2 % -
"richtige" Kinder
48.28 € -7 % -
Citizen Poets of Boston
20.90 € -9 % -
Filialspezifisches Warengruppenmanagement
81.72 € -7 % -
A Compilation of Pension, Pay and Bounty Laws: Together with Full Instructions, Forms and Decisions, Relative to Presenting Government Claims (1862)
21.11 € -1 % -
Policing for London
33.13 € -
Könige, Krieger und Götter: Antike Brettspiele
19.19 € -
East Asia Before the West
34.04 € -
Legend of the Celtic Fairies
13.83 € -7 % -
Manners and Customs of the Ancient Egyptians: Volume 3
52.53 € -
Mass Media, Mass Propaganda
76.17 € -
Dear Bill
12.72 € -24 % -
Verhandlungen Der Naturforschenden Gesellschaft in Basel, Volume 11
29.19 € -1 %
Give this book as a present today
- Order book and choose Gift Order.
- We will send you book gift voucher at once. You can give it out to anyone.
- Book will be send to donee, nothing more to care about.
More about Database Marketing
You get 335 loyalty points
Book synopsis
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
138.40 €
- Full title: Database Marketing
- Subtitle: Analyzing and Managing Customers
- Author: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- Language: English
- Binding: Paperback
- Number of pages: 872
- EAN: 9781441903327
- ISBN: 1441903321
- ID: 01420373
- Publisher: Springer-Verlag New York Inc.
- Weight: 1350 g
- Dimensions: 234 × 157 × 40 mm
- Date of publishing: 17. April 2009
Trending among others
-
Spin Selling
26.46 € -25 % -
Gap Selling
17.47 € -2 % -
Obviously Awesome
15.75 € -1 % -
Zig Ziglar's Secrets of Closing the Sale
14.54 € -29 % -
The Brand Gap
28.68 € -24 % -
The Challenger Sale
16.16 € -28 % -
Building a StoryBrand
16.05 € -24 % -
How Brands Grow
29.49 € -10 % -
Adweek Copywriting Handbook - The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
20.40 € -24 % -
Key Person of Influence
10.80 € -24 % -
Trust Me I'm Lying
15.75 € -20 % -
Narrative and Numbers
21.61 € -25 % -
Challenger Customer
21.41 € -14 % -
Eating the Big Fish - How Challenger Brands Can Compete Against Brand Leaders 2e
25.96 € -26 % -
Sales Bible, New Edition
16.96 € -24 % -
Shopper Marketing
24.34 € -
Positioning: The Battle for Your Mind
16.26 € -24 % -
Sell or Be Sold
18.18 € -25 % -
Contagious: Why Things Catch on
14.03 € -25 % -
Cashvertising
13.33 € -25 % -
22 Immutable Laws Of Marketing
11 € -30 % -
Predictably Irrational, Revised
7.16 € -29 % -
ZAG
23.83 € -24 % -
New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company
23.73 € -25 % -
Sell It Like Serhant
12.72 € -27 % -
New Sales. Simplified.
15.45 € -21 % -
This Is Marketing
19.59 € -25 % -
This is Marketing
16.96 € -25 % -
They Ask, You Answer
18.28 € -24 % -
Crystallizing Public Opinion
9.49 € -28 % -
Be Our Guest (10th Anniversary Updated Edition)
19.69 € -24 % -
Effortless Experience
18.18 € -24 % -
Let's Get Real Or Let's Not Play
24.24 € -20 % -
Decoded 2e - The Science Behind Why We Buy
16.26 € -24 % -
How I Raised Myself From Failure to Success in Selling
16.16 € -25 % -
Practical Guide to Airline Customer Service
37.27 € -1 % -
A Technique for Producing Ideas
8.58 € -25 % -
How to Sell Anything to Anybody
14.74 € -25 % -
Buyology
14.03 € -25 % -
This Is Marketing
19.19 € -24 % -
Advertising Concept Book
25.75 € -26 % -
Ogilvy on Advertising
18.18 € -24 % -
All Marketers are Liars
13.53 € -24 % -
Permission Marketing
9.69 € -29 % -
Monetizing Innovation - How Smart Companies Design the Product Around the Price
23.33 € -25 % -
Ninja Selling
18.88 € -25 % -
Brand Flip, The
27.47 € -27 % -
Anatomy of Humbug
23.43 € -6 % -
Objections - The Ultimate Guide for Mastering The Art and Science of Getting Past No
21 € -24 %
Shopping guide
Books by language
Collection points Bratislava a 12944 dalších
Copyright ©2008-26 najlacnejsie-knihy.sk All rights reservedPrivacyCookies
25892 collection points
Delivery 2.99 €
02/210 210 99 (8-15.30h)