Kód: 01420373
Database Marketing
Autor Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated throu ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 872
Nakladateľ: Springer-Verlag New York Inc., 2009
- Viac informácií o knihe
138.55 €
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Viac informácií o knihe Database Marketing
Nákupom získate 335 bodov
Anotácia knihy
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
138.55 €
- Celý názov: Database Marketing
- Podnázov: Analyzing and Managing Customers
- Autor: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 872
- EAN: 9781441903327
- ISBN: 1441903321
- ID: 01420373
- Nakladateľ: Springer-Verlag New York Inc.
- Hmotnosť: 1350 g
- Rozmery: 234 × 157 × 40 mm
- Dátum vydania: 17. April 2009
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