Kód: 01420373
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated throu ... celý popis
174.93 €
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Nákupom získate 438 bodov
Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
174.93 €
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