Dictionary of Marketing / Najlacnejšie knihy
Dictionary of Marketing

Code: 09540806

Dictionary of Marketing

by Charles Doyle

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and soc ... more

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Book synopsis

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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