Code: 09485167

Driving Demand

Name: Driving Demand
Brand: Palgrave Macmillan
SKU: 09485167
Price: 48.69 EUR
Availability: BackOrder
Author: Carlos Hidalgo
ISBN: 9781137526786

by Carlos Hidalgo

Language: English
Binding: Hardback
Number of pages: 204
Publisher: Palgrave Macmillan, 2015
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Book synopsis

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.