Code: 05094686

FMCG Selling

Name: FMCG Selling
Brand: John Wiley and Sons Ltd
SKU: 05094686
Price: 15.54 EUR
Availability: InStock

by Leo Gough

Language: English
Binding: Paperback
Number of pages: 110
Publisher: John Wiley and Sons Ltd, 2003
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15.54 €

RRP: 19.20 €

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Book synopsis

The sales function is the front--line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well--versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self--development for sales people.