Kód: 23887293
How Customers Buy...& Why They Don't
Autor Martyn R. Lewis
Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essen ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 352
Nakladateľ: EverAfter Romance, 2018
- Viac informácií o knihe
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Viac informácií o knihe How Customers Buy...& Why They Don't
Nákupom získate 76 bodov
Anotácia knihy
Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essentially blowing
Parametre knihy
Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing
30.72 €
- Celý názov: How Customers Buy...& Why They Don't
- Podnázov: Mapping and Managing the Buying Journey DNA
- Autor: Martyn R. Lewis
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 352
- EAN: 9781635765144
- ISBN: 1635765145
- ID: 23887293
- Nakladateľ: EverAfter Romance
- Hmotnosť: 625 g
- Rozmery: 229 × 152 × 30 mm
- Dátum vydania: 30. August 2018
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