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Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essen ... celý popis
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Martyn R. Lewis makes the compelling argument that instead of focusing on their own internal view of how to position and sell their offerings, companies must look to the external reality of how their customers actually buy. Essentially blowing
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
30.69 €
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