International Marketing / Najlacnejšie knihy
International Marketing

Code: 20220969

International Marketing

by Daniel Baack

A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - ... more

75.46 €

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Book synopsis

A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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