Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction / Najlacnejšie knihy
Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction

Code: 05081201

Know Your Customer - New Approaches to Understanding Custgmer Value and Satisfaction

by R.B. Woodruff, Sarah F Gardial

Intended for business students and managers who want to become more customer--oriented, this book focuses on helping managers develop information skills for understanding customersa perceptions of value and satisfaction. ... more

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Book synopsis

Intended for business students and managers who want to become more customer--oriented, this book focuses on helping managers develop information skills for understanding customersa perceptions of value and satisfaction.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

37.21

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