Code: 04070228
Language of Advertising
by Angela Goddard
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. ... more
- Language:
English - Binding: Paperback
- Number of pages: 144
Publisher: Taylor & Francis Ltd, 2002
- More about this
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Book synopsis
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
35.07 €
- Full title: Language of Advertising
- Author: Angela Goddard
- Language: English
- Binding: Paperback
- Number of pages: 144
- EAN: 9780415278034
- ISBN: 0415278031
- ID: 04070228
- Publisher: Taylor & Francis Ltd
- Weight: 276 g
- Dimensions: 244 × 175 × 9 mm
- Date of publishing: 11. April 2002
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