Language of Branding / Najlacnejšie knihy
Language of Branding

Code: 01015284

Language of Branding

by Dawn Lerman, Robert J. Morais, David Luna

The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how co ... more

72.83 €


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Book synopsis

The Language of Consumers: Strategic Brand Buildingwill teach you how to use language successfully to improve brand value and influence consumer behavior. Taking a multidisciplinary perspective onthe wayslanguage influences how consumers act, the book shows how understanding language processesimpacts on traditional branding principles.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

72.83 €

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