Marketing Discourse / Najlacnejšie knihy
Marketing Discourse

Code: 06704711

Marketing Discourse

by Martin Fougere

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service market ... more

190.60 €


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Book synopsis

Offers a critical survey of important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe's Discourse Theory.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

190.60 €

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