Code: 20181373
Marketing Performativity
by Hans Kjellberg, Katy Mason, Johan Hagberg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' ... more
- Language:
English - Binding: Paperback
- Number of pages: 250
Publisher: Taylor & Francis Ltd, 2018
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Book synopsis
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
70.97 €
- Full title: Marketing Performativity
- Author: Hans Kjellberg, Katy Mason, Johan Hagberg
- Language: English
- Binding: Paperback
- Number of pages: 250
- EAN: 9780367109509
- ISBN: 9780367109509
- ID: 20181373
- Publisher: Taylor & Francis Ltd
- Weight: 464 g
- Dimensions: 172 × 243 × 24 mm
- Date of publishing: 18. October 2018
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