Code: 02890082

Marketing Theory

Name: Marketing Theory
Brand: SAGE Publications Ltd
SKU: 02890082
Price: 65.45 EUR
Availability: InStock

by Michael J Baker

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

Language: English
Binding: Paperback
Number of pages: 544
Publisher: SAGE Publications Ltd, 2016
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Book synopsis

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.