Code: 04621798
Measuring Customer Service Effectiveness
by Sarah Cook
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data ... more
- Language:
English - Binding: Hardback
- Number of pages: 174
Publisher: Taylor & Francis Ltd, 2004
- More about this
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Book synopsis
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data from customers, measuring internal customer service, benchmarking and analyzing measurement results. She concludes with
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
200.15 €
- Full title: Measuring Customer Service Effectiveness
- Author: Sarah Cook
- Language: English
- Binding: Hardback
- Number of pages: 174
- EAN: 9780566085383
- ISBN: 0566085380
- ID: 04621798
- Publisher: Taylor & Francis Ltd
- Weight: 458 g
- Dimensions: 177 × 250 × 11 mm
- Date of publishing: 22. October 2004
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