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Viac informácií o knihe Measuring Customer Service Effectiveness

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Anotácia knihy

This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data from customers, measuring internal customer service, benchmarking and analyzing measurement results. She concludes with

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Measuring Customer Service Effectiveness
• Autor: Sarah Cook
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 174
• EAN: 9780566085383
• ISBN: 0566085380
• ID: 04621798
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 458 g
• Rozmery: 177 × 250 × 11 mm
• Dátum vydania: 22. October 2004

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