Kód: 04621798
Measuring Customer Service Effectiveness
Autor Sarah Cook
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 174
Nakladateľ: Taylor & Francis Ltd, 2004
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Anotácia knihy
This reference explains the rationale behind measuring service effectiveness and covers the measurement process from preparation to managing the results. Cook discusses methods of gaining quantitative and qualitative research data from customers, measuring internal customer service, benchmarking and analyzing measurement results. She concludes with
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
200.02 €
- Celý názov: Measuring Customer Service Effectiveness
- Autor: Sarah Cook
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 174
- EAN: 9780566085383
- ISBN: 0566085380
- ID: 04621798
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 458 g
- Rozmery: 177 × 250 × 11 mm
- Dátum vydania: 22. October 2004
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