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Book synopsis

This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.§

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Relationship Marketer
• Subtitle: Rethinking Strategic Relationship Marketing
• Author: Bjerre, Mogens (Copenhagen Business School, Denmark)
• Language: English
• Binding: Paperback
• Number of pages: 223
• EAN: 9783642444203
• ISBN: 9783642444203
• ID: 09161240
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 373 g
• Dimensions: 235 × 155 × 13 mm
• Date of publishing: 29. November 2014

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