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Viac informácií o knihe Service Quality

• Parametre knihy
• Anotácia kniha
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Nákupom získate 303 bodov

Anotácia knihy

In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.

Parametre knihy

Zaradenie knihy Books in English Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Service Quality
• Autor: Roland T. Rust
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 294
• EAN: 9780803949201
• ISBN: 0803949200
• ID: 04163888
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 410 g
• Rozmery: 217 × 143 × 20 mm
• Dátum vydania: 07. December 1993

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