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Viac informácií o knihe Advances in Advertising Research XIII

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Anotácia knihy

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses the crucial need to understand advertising's multifaceted nature in an era where digital platforms continually redefine brand-consumer interactions. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 20th International Conference in Advertising (ICORIA), held in Prague (Czech Republic) in June 2022. This insightful collection is designed for academic researchers, instructors, students in advertising, communication, marketing, and media management, and professionals seeking to stay ahead in the ever-evolving world of advertising.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Advances in Advertising Research XIII
• Podnázov: Frontiers of Advertising: Re-considering Its Shapes and Forms
• Autor: Daria Gunina, Martin K.J. Waiguny
• Jazyk: Angličtina
• Väzba: Pevná
• EAN: 9783658439354
• ID: 44611501
• Nakladateľ: Springer, Berlin
• Rozmery: 210 × 148 mm
• Dátum vydania: 13. July 2024

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