Kód: 06400446
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role ... celý popis
Nákupom získate 189 bodov
This title explores a broad range of critical theories and perspectives to shed new light on the organisation, workings, and effects of the advertising industry today. Chris Wharton presents the social, cultural, and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries
76.39 €
Osobný odber Bratislava a 2642 dalších
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