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Viac informácií o knihe Attention Economy and How Media Works

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• Anotácia kniha
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Anotácia knihy

In a world of fake news, fast facts and seriously depleted attention stamina, this book offers a considered voice on the advertising chaos that colours our rapidly changing media environment. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Celý názov: Attention Economy and How Media Works
• Podnázov: Simple Truths for Marketers
• Autor: Karen Nelson-Field
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 152
• EAN: 9789811515392
• ID: 24972560
• Nakladateľ: Springer Verlag, Singapore
• Hmotnosť: 434 g
• Rozmery: 224 × 166 × 18 mm
• Dátum vydania: 05. January 2020

Obľúbené z iného súdka

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