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Viac informácií o knihe Advertising Confluence

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• Anotácia kniha
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Anotácia knihy

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business innovation

• Celý názov: Advertising Confluence
• Podnázov: Transitioning Marketing Communications into Social Movements
• Autor: A. Arora, S. Bacouel-Jentjens
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 122
• EAN: 9781137492241
• ISBN: 1137492244
• ID: 09083556
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 322 g
• Rozmery: 146 × 219 × 13 mm
• Dátum vydania: 18. December 2014

Obľúbené z iného súdka

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