Kód: 06301514
Advertising, Society, and Consumer Culture
Autor Joyce M. Wolburg
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 224
Nakladateľ: Taylor & Francis Ltd, 2010
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Anotácia knihy
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
100.72 €
- Celý názov: Advertising, Society, and Consumer Culture
- Autor: Joyce M. Wolburg
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 224
- EAN: 9780765615473
- ISBN: 9780765615473
- ID: 06301514
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 322 g
- Rozmery: 231 × 154 × 34 mm
- Dátum vydania: 01. March 2010
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