Kód: 06303072
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge t ... celý popis
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Nákupom získate 154 bodov
Examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2005. This book contains case studies that reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
62.43 €
Osobný odber Bratislava a 2642 dalších
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