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Anotácia knihy

People have been criticising brainstorming for years, but no one has come up with a truly different, working alternative - until now. In this authoritative and entertaining book, Jeffrey Baumgartner explains why brainstorming does not work and presents an innovative, new creative thinking process: anticonventional thinking. Along the way, he explains: - How and why anticonventional thinking works. - How we build creative ideas in our mind. - How highly creative people think differently to others. - What inhibits creative thinking - and it is not criticism! - A step-by-step process for using anticonventional thinking alone or in teams. - The secret to success in implementing creative ideas. - And much more. Anticonventional Thinking is a book that is rich in explanations, examples and cartoon illustrations.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Anticonventional Thinking
• Podnázov: The Creative Alternative to Brainstorming
• Autor: Jeffrey Baumgartner
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 124
• EAN: 9789491156045
• ISBN: 9789491156045
• ID: 03611316
• Nakladateľ: Jpb
• Hmotnosť: 142 g
• Rozmery: 131 × 198 × 9 mm
• Dátum vydania: 15. January 2015

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