Kód: 02309639
This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, objec ... celý popis
Angličtina
29.43 €
Bežne: 36.70 €
Ušetríte 7.28 €
Dostupnosť:
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Nákupom získate 71 bodov
Anotácia knihy
This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies
29.43 €
Angličtina
Osobný odber Bratislava a 12790 dalších
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