Kód: 05326020
Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectation ... celý popis
21.73 €
Bežne: 25.04 €
Ušetríte 3.31 €
Dostupnosť:
50 % šancaMáme informáciu, že by titul mohol byť dostupný. Na základe vašej objednávky sa ho pokúsime do 6 týždňov zabezpečiť.Zadajte do formulára e-mailovú adresu a akonáhle knihu naskladníme, zašleme vám o tom správu. Postrážime všetko za vás.
Nákupom získate 54 bodov
Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys, each one a journey of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from carpets to catering, every detail of that customer experience, from first impressions to final destination, informs and shapes that journey. Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1970s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Manufacturing industries
21.73 €
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
Nákupný košík ( prázdny )