Kód: 04898757
Blackwell Encyclopedic Dictionary of Marketing
Autor Barbara R. Lewis, Dale Littler
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 284
Nakladateľ: John Wiley and Sons Ltd, 1999
- Viac informácií o knihe
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Anotácia knihy
The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.
Parametre knihy
Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Encyclopaedias & reference works Reference works
64.20 €
- Celý názov: Blackwell Encyclopedic Dictionary of Marketing
- Autor: Barbara R. Lewis, Dale Littler
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 284
- EAN: 9780631214854
- ISBN: 0631214852
- ID: 04898757
- Nakladateľ: John Wiley and Sons Ltd
- Hmotnosť: 502 g
- Rozmery: 234 × 173 × 16 mm
- Dátum vydania: 19. March 1999
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