Kód: 09540806
Dictionary of Marketing
Autor Charles Doyle
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and soc ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 544
Nakladateľ: Oxford University Press, 2016
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Anotácia knihy
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
17.24 €
- Celý názov: Dictionary of Marketing
- Autor: Charles Doyle
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 544
- EAN: 9780198736424
- ISBN: 0198736428
- ID: 09540806
- Nakladateľ: Oxford University Press
- Hmotnosť: 390 g
- Rozmery: 198 × 129 × 33 mm
- Dátum vydania: 28. April 2016
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