Kód: 01348804
Car Guys Vs. Bean Counters
Autor Bob Lutz
In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers an ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 242
Nakladateľ: Penguin Putnam Inc, 2013
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Viac informácií o knihe Car Guys Vs. Bean Counters
Nákupom získate 51 bodov
Anotácia knihy
In the early 1960s, money followed innovative car design and top quality craftsmanship. But then GM's leadership began to put its faith in numbers and spreadsheets. As vice chairman, Lutz launched a war against number crunchers and reinstated a focus on creativity and design.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Manufacturing industries
20.39 €
- Celý názov: Car Guys Vs. Bean Counters
- Podnázov: The Battle for the Soul of American Business
- Autor: Bob Lutz
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 242
- EAN: 9781591846222
- ISBN: 1591846226
- ID: 01348804
- Nakladateľ: Penguin Putnam Inc
- Hmotnosť: 220 g
- Rozmery: 203 × 136 × 20 mm
- Dátum vydania: 07. May 2013
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