Kód: 04404982
Combining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the com ... celý popis
102.63 €
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Combining theory with practical advice, this book is an invaluable source of information on how destinations, from small towns to entire nations, can enhance their competitiveness. It provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It also gives guidance on how to create successful destinations, by presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Service industries
102.63 €
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