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Anotácia knihy

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Celý názov: Convergence
• Podnázov: Integrating Media, Information & Communication
• Autor: Thomas F. Baldwin, D.Stevens McVoy, Charles W. Steinfield
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 448
• EAN: 9780803959057
• ISBN: 0803959052
• ID: 04714394
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 740 g
• Rozmery: 229 × 156 × 27 mm
• Dátum vydania: 30. May 1996

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