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Viac informácií o knihe Corporate Cultures And Global Brands

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• Anotácia kniha
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Anotácia knihy

This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Celý názov: Corporate Cultures And Global Brands
• Autor: Rothacher Albrecht
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 280
• EAN: 9789812388568
• ISBN: 9812388567
• ID: 05067782
• Nakladateľ: World Scientific Publishing Co Pte Ltd
• Hmotnosť: 406 g
• Rozmery: 222 × 156 × 15 mm
• Dátum vydania: 12. January 2004

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