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Viac informácií o knihe Creating Powerful Brands

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Anotácia knihy

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald and Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaignsBring the story up-to-date with a clear European focusUndergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Creating Powerful Brands
• Autor: Leslie de Chernatony
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 510
• EAN: 9781138440906
• ISBN: 9781138440906
• ID: 17871025
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 1480 g
• Rozmery: 198 × 241 × 38 mm
• Dátum vydania: 27. July 2017

Obľúbené z iného súdka

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