Customer Sense / Najlacnejšie knihy
Customer Sense

Code: 12499244

Customer Sense

by A. Krishna

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use t ... more

53.76 €

RRP: 56.02 €

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Book synopsis

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

53.76 €

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